Kreutzer, CB, Fleming, A, Hsu, E., Schweers, L. (2006). A National Study Evaluating the use of Marketing and Communication Principles Employed by the University Centers for Excellence in Developmental Disabilities to Assure the Rapid Dissemination of Information, USC UCEDD, Childrens Hospital Los Angeles. This study was conducted under grant #90DN0097, a Project of National Significance, Administration on Developmental Disabilities, ACF, DHHS. The goal of the project was to develop, and widely disseminate, a non-profit organization marketing model to provide agencies serving persons with developmental disabilities with the necessary tools and strategies to integrate marketing throughout the organization; and to ultimately enhance the rapid deployment of information to consumers (parents, individuals with developmental disabilities, providers, policymakers). The 61 page report was mailed to all UCEDD directors and community education coordinators in November 2006. Appendix.
|